In a deal that has been rumoured for a few weeks now, the BBC and Youtube have linked up to start two channels on the leading online video website. The BBC News channel will be ad-free from a UK IP address, but the channel dedicated to the content from BBC worldwide will come with limited advertising. David Moody, director of strategy for BBC Worldwide, said,
“Our digital strategy is to make our content as widely distributed as possible and there is an audience of millions on YouTube,”
and I totally agree with this strategy. As I have said on numerous occasions, a high-def version of Youtube with clips of unlimited length, running through a TV (like I do with my Wii when I’m resting my arms) is the future. I hope Channel 4 and five follow suit.