ITV to launch on-demand programming

2 05 2007

I wrote this paragraph disparaging ITV’s attempts to join the rest of the TV world in this 21st century, but I thought I would re-write it, give them a chance to prove themselves and just report the news for now, leaving the sarcastic remarks until they fail miserably (oops, sorry that just slipped out).

ITV yesterday announced that they would be relaunching as a destination to catch up on all their shows from the last seven days (Craig David would be so proud), as well as creating new “360 degree” shows, which encomass mobile, broadband and the good old fashioned idiot box. Good luck to them I say, I hope it’s free, high quality, and easy to use. (That wasn’t too hard for me was it?)



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