NBC pull out of the itunes store

31 08 2007

Now that is a shame. I know I said this last year, but with the advent of high-def downloads almost upon us, this was going to be the season that I bought an Apple TV, paid Steve Jobs for a season pass and watched season 2 of Heroes and season 4 of The Office legitimately.

NBC accounted for 40% of the TV sales on the itunes store. Now, without knowing the details, they have turned thousands back to bittorrent, and lost a tiny portion of revenue themselves. According to reports, they wanted higher prices for new shows and lower prices for old ones, as well as a tighter DRM restrictions. Wow, thats a lot of demanding from a failing network. Oh well. Hopefully NBC Universal’s joint venture with Fox, Hulu, will get them where they want to be in the online video world. Or not.

On a related note, NBC’s hottest property of the moment, Heroes, has sent the cast and crew on a world tour. For video of Last nights London press conference at the Gherkin, click here.

 UPDATE:- Apple have released statement, saying they will withdraw NBC shows from the itunes store before the new season starts next month. They note that NBC were trying to get them to raise the wholesale price for each show, meaning Apple would have had to charge $4.99 per episode next season. Are NBC crazy??? Are they now going to take down every bittorrent tracker on the internet? Because that is the only way they will regain any revenue from this debacle. Why can’t Apple and companies called Universal get along?

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2 responses

3 09 2007
Corrupted Mind

Definitely a case of killing the goose who laid the golden eggs… As an aside, you can now see why sites like youtube, daily motion and vodpod prefer to stay outside the big tent and allow their users take the risk rather than trying to work with these knuckle heads. Imagine that, $4.99 for something that already aired for free… what are those people at NBC smoking… can I have some!?!?

3 09 2007
Calhoon

Seems both Apple and NBC are playing tennis with the blame too.

I can see someone at NBC getting an ass kicking over this, I really can’t see them pulling out of iTunes.

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