Germans v Television

31 12 2007

As a side effect of my job, I get into many conversations about TV, whether I want to or not. One topic that always pops up is the subject of linear television and it’s future.

Without taking a stance on the matter, people are quick to let me know that scheduled TV isn’t going anywhere, whatever new fangled technology the interweb can deliver. This defence is always put to me in the face of evidence to the contrary. Today I read a report that highlights a wind of change blowing through Germany, Europe’s second largest TV market.

In news that will make even the most hardened channel manager choke on his latte and muffin, Germans spent less time last year watching TV than in 2006. Among the young, the news is even worse.

Still, at an average of 208 minutes per day of telly box watching for Germans, it will be a long time before the decline allows me to fight back in the “scheduled TV is doomed” argument.

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