45% of Europeans watch TV online?

3 05 2007

Techcrunch have posted the results of a survey conducted by Motorola in France, Germany, Italy and the United Kingdom that says that 45% of Europeans now watch TV online. Although I knew it was happening, I had no idea it was to this extent. Because I work in the industry, I am surrounded by people who watch TV on their PC/Macs, and in the last year or two I have noticed more and more of my friends and colleagues bingeing on TV, especially serialised drama, at the weekends in bed on their laptops.

One thing this survey doesn’t make clear however, as Techcrunch rightly points out, is *how* these Eurocrats are consuming this TV. Do they mean Bittorrent downloads of TV shows, or legal streaming? Or maybe even 2 minute news bulletins? And what were Motorola trying to prove with this survey anyway? That european consumers want to watch TV on their mobiles, on the move? Because I am not sure they do.

Advertisements