Sporting events deliver viewers..
LONDON (Reuters) – The Super Bowl, championship European soccer and Formula One’s Canadian Grand Prix each drew more than 50 million viewers in 2005, proving that top sports programmes are among the few remaining in a fragmenting TV landscape to deliver large global audiences for advertisers.
Ninety-three million people tuned in to watch Super Bowl XXXIX between the New England Patriots and the Philadelphia Eagles, but 98 percent of them were from North America, according to data released on Thursday by media buying and planning firm Initiative.
By comparison, Liverpool’s 3-2 penalty shoot-out victory over AC Milan in the UEFA Champions League Final attracted an average audience of 73 million viewers spread across dozens of countries. The Canadian Grand Prix drew 51 million.
“The reality of which events are most popular are different than most consumers’ perspectives,” said Kevin Alavy, the senior analyst behind the Initiative research, in an interview.
“I would wager that in Europe people would be a little bit surprised that the Super Bowl is number one because it draws its audience from only one market,” he said.
The remaining seven events in the top 10 — which included the men’s 100 metres final in the World Athletics Championships, pro basketball’s NBA Finals, baseball’s World Series and cycling’s Tour de France — all had audiences less than half that of the Grand Prix.
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