Virgin Media launch more confusion

Today the UK’s number one cable operator launched a TV solution for non-cabled areas. In effect, a branded freeview box. It will be free to Virgin Media subscribers that take up the 8mb broadband and £20 phone line, or £40 for those who just take the broadband. More to come later as to whether this box has a HDD built-in.

 EDIT:- It doesn’t have a hard drive. I reckon they missed a trick there, a chance for them to offer some of their PPV content over the 8mb broadband connection that is required to have this box. As a character on one of the many shows that Virgin Media no longer have the rights to would say… D’oh.

The Decline of UK TV

Ofcom have revealed that 75% of households in the UK have gone digital, that is to say these homes have at least one TV that is connected to either a freeview box, Sky “Digi-kal” or some sort of digital cable hookup.

Digital Spy report that as a result of this, viewers are turning away from the five major terrestrial channels, in favour of smaller digital niche programming.